If you want to boost business growth, you’ll most likely need an effective marketing platform. With the onset of technology, what better way to enhance your marketing outreach but to establish a mobile presence. In creating a personalized mobile presence for you company, there are several considerations. The first thing that you may need to address is whether you want to build a mobile application or a website, or even both. Both websites and apps may appear very similar at first. However, there are actually other factors to consider including the target audience, budget, purpose, and features.
What are mobile websites?
Just like any website, a mobile website also includes HTML pages that are connected together and browsed through the internet. Apparently, the character that sets out that mobile website from the classic one is the fact that it is basically meant for smaller devices with handheld display and touch screen platforms. Similar to websites, mobile sites also displays content, images, videos, and data. They also have specific features like click-to-call and GPS mapping, to name a few.
What are mobile applications?
Mobile applications are downloaded and ultimately installed on various mobile devices instead of a browser. Basically, a mobile web user browses through portals in order to download apps within the required operating system of the device. The application gets data from the internet with online browsing or it can also be accessed offline. There are generally millions of apps to date including gaming app, social media app, dating, and others.
Which one is better?
In choosing either a mobile app or a website, you need to think about your objectives first. The key here is to determine what your business actually needs before you embark on choosing what would work best. You need to consider your target audience, as well. At some point, you might be needing both a mobile app and a mobile website, but if money is an issue, you might need to choose one first for a start.
Mobile use continues to grow in a global scale. Now it’s up to the developers to come up with the essential apps or websites in addressing the needs of their users. In establishing a mobile presence, there are several factors to consider. What worked for one company might not work for you. In the end, you need to think about your end goals first, before making a decision. Mobile apps and mobile websites are also not mutually exclusive. You can always pick both. The key here is to choose the right tool at the moment.